FOCUS ON PLATFORMS WITH YOUR TARGET AUDIENCE – In as much as digital is the future and taking advantage of social media influences the survival of your business in the future, you must ensure you are investing in the platforms where your audience can be found.
For example, if your target audience is the millennials and you aren’t already on TikTok, then you are already late. If you focus more on professionals and you are a B2B company, you need a page on Linkedin right away!
Kindly check the image below to access information that will guide you on the right platforms to focus on.
I hope this content from Social Bakers helped. Don’t just jump on digital; jump on digital the right way.
Daniel Sarpong Jnr
Global Sales Coach & Digital Expert
